MASALACOLLAGE: THE NATURE OF CROSS CULTURAL CREATIVE EXPERIENCES

While working and travelling I became aware of the impact of the implementation of information technology on graphic design around the world but more specifically in India (India: because I had spent time in India working with screen printers and banner painters). Pixels were pushing pencil, paper and brush to the background and the IT push was dramatically changing the enjoyable mish- mash of the Indian graphic landscape. I decided to return to India and wander through its changing graphic landscape and search for graphic wallahs, men that paint banners and film posters to capture their skills, and culturally influenced creative input by making collages, working together.
We called the project Masala Collage. The outcome were huge oil painted pieces featuring European and or Indian adverstising icons mixed with European and Indian graphics, pieces made by many heads and hands. This was in 2004.